Archives for American Institute of Architects

I know many people that will read this article are Architects, so for them the thought of a future without Architects may be unimaginable. But what about non-Architects. What would the world be like if there weren’t any more Architects? Would you even notice? Last week, I traveled to Ball State University’s College of Architecture… Read More »

What is the ‘Real World’? Is it the shanty town seen above? Or is it this concert hall by Frank Gehry? What is the ‘Real World’? That question ranks right up there with ‘What is the meaning of life?’ It’s all about perspective right? That’s the spin I’m putting on this month’s #ArchiTalks article. Have you… Read More »

Storytelling is a popular buzzword today. What was once something that was done around the campfire or beside the crib at bedtime has now become part of the lexicon of the best marketers. So this leads me to the question: “Can Architects use Storytelling?” I think the answer to this question is a definitive: “Yes!”… Read More »

How is Social Media Strategy like a Sandwich Shop? That’s what I talked about in Chicago at the American Institute of Architects’ National Convention. You Have To Have A Hook When Sybil Walker-Barnes from AIA National asked me to give a presentation in the Town Hall at the Convention she warned me that there would… Read More »

“Is Social Media ‘Worth It’?” It’s a question that I hear over and over, not just from Architects but from business people of all stripes. As I was preparing for my Architect of the Internet presentation at the American Institute of Architects Ohio Valley Region Conference, I came across this video where Seth Godin responds… Read More »

Soon I’ll present “Architect of the Internet” at the 2013 AIA Ohio Valley Region Convention. In preparation, I’ve been researching and writing, watching videos and reviewing Social Media presentations from across the internet. I’ve been to a number of these type presentations over the years; you probably have to. You know what they’re like. There’s… Read More »

How do Architects use social media? If you look around the web you’ll see some examples, both good and bad, of Architects using social media. How should Architects use social media? The American Institute of Architects is in the midst of a Repositioning initiative. We have recognized that we have to transform the way our… Read More »

I wasn’t able to go to Washington DC for the AIA’s Grassroots 2013 conference but I watched the Twitters closely to see what was going on. One tweet in particular piqued my interested and then inspired this infographic. First, a few observations: Grassroots is the “Leadership and Legislative Conference.” Less than 3.5% of Attendees tweeted… Read More »

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