Archives for Jeff Echols

About Jeff Echols

Jeff Echols is the creative Storyteller for Award-Winning architecture firms and the Social Media Campaign Manager for industry professionals. He is a graduate of Ball State University with over 20 years’ experience in the marketing departments of firms ranging from three to three thousand employees.

Jeff spends countless hours studying, developing and implementing strategies for insuring marketing success for Architects and other business owners in the online arena. He documents the good, the bad and the ugly in Social Media at Architect of the Internet and speaks about Conquering Social Media in venues ranging from the Board Room to the Convention Stage.

What’s the difference between a house and a home? A house is an object, a structure, a thing. It may be a vinyl-clad, faux colonial or a stately, urban brownstone. A home is an object with meaning, a structure for life, a thing to collect memories. It is a place. What makes a house, a… Read More »

“And you may find yourself Living in a shotgun shack And you may find yourself In another part of the world And you may find yourself Behind the wheel of a large automobile And you may find yourself in a beautiful house With a beautiful wife And you may ask yourself, well How did I… Read More »

It’s that time of year again! Labor Day Mattress Sale time?! No. National Chicken Boy Day?! No. Herry Monster’s Birthday?! No. It’s Back to School time and this marks the 21st edition of #ArchiTalks. Back To School Since this month’s topic is “Back to School,” I started thinking about this transition time, what it means… Read More »

I know many people that will read this article are Architects, so for them the thought of a future without Architects may be unimaginable. But what about non-Architects. What would the world be like if there weren’t any more Architects? Would you even notice? Last week, I traveled to Ball State University’s College of Architecture… Read More »

What’s the best tool you have in your toolbox? No matter what you do, everybody has a toolbox. Plumbers and Carpenters have tools like wrenches and screwdrivers and hammers. Doctors have tools like stethoscopes and MRIs and that little rubber hammer they hit your knee with. Architects may have traded tools like t-squares and triangles… Read More »

I’m breaking all the rules for this #ArchiTalks assignment. Have you been following along with #ArchiTalks? About #ArchiTalks Here’s the format: every month, someone (usually Bob Borson of Life of an Architect) throws out a topic and a growing number of us in the architectural profession wax poetic (more or less) on the subject. You… Read More »

Do you remember your first project? ‘My first project’ can mean a lot of things right? I remember my first project when I was an Intern, my first project after graduation, my first project with this firm and that firm, etc. For the purposes of this article, I’d like to talk about my first project… Read More »

What does it mean to be a Citizen Architect? This is my latest installment for the #ArchiTalks series. Have you been following along with #ArchiTalks? About #ArchiTalks Here’s the format: every month, someone (usually Bob Borson of Life of an Architect) throws out a topic and a growing number of us in the architectural profession wax… Read More »

Work – life balance … have you achieved it? Is it even possible? About #ArchiTalks This is my latest installment for the #ArchiTalks series. Have you been following along with #ArchiTalks? Here’s the format: every month, someone (usually Bob Borson of Life of an Architect) throws out a topic and a growing number of us in… Read More »

Summer Break; that’s this month’s #ArchiTalks discussion topic. About #ArchiTalks I was all prepared to talk about little league and dance recitals for this month’s #ArchiTalks article. But something happened this week that changed my mind. Have you been following along with #ArchiTalks? Here’s the format: every month, someone (usually Bob Borson of Life of… Read More »

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