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If you could give every client one piece of advice what would it be?

Have you ever thought about that? What’s one, single piece of advice you’d give anyone that was considering hiring you (or anyone else in your profession for that matter)?

In case you haven’t noticed, there is a group of my friends from the architectural community that gets together every month to ‘talk’ about architecture.

We call this conversation #ArchiTalks. It’s pretty simple, really. Every month, someone picks a topic and we all wax poetic (more or less) on the subject.

You can find a complete list of everyone participating in this month’s #ArchiTalks conversation below.

Did you miss last month’s articles? My latest contribution was “House or Home? The Answer to Everything”

This month, the #ArchiTalks conversation centers around: “Advice for Clients.”

If you’ve been following along, you know I’m not in the practice of architecture anymore. These days I spend my time helping Architects build better businesses and tell better stories and advocate for a stronger profession.

As it turns out, this change in perspective hasn’t given me a different view of clients, it’s simply reinforced the views I developed over more than 20 years in architecture firms.

So … The one piece of advice that I want to give all clients is: Take Advantage.

An architect is a paradox of left brain and right brain of passion and logic of expertise and creativity of big picture and tiny detail of dreamer and realist of status quo and social impact.

Take advantage of that.

Take advantage of the fact that you’ve hired someone that has a totally different skill set than you.

Take advantage of the fact that you’ve hired an expert.

Take advantage of the fact that the only reason they’re still an architect is that they’re driven by creativity and passion.

Take advantage of the fact that your Architect eats problems for breakfast and dreams about elegant solutions at night.

Take advantage of the fact that your architect sees things from the 30,000 foot and the street views … at the same time.

Take advantage of the fact that your architect dreams big but always keeps one foot in the real world.

Take advantage of the fact that your architect is out to protect your position, but will always push you to do more.

Take advantage of all the wonderful idiosyncrasies that are so common to architects (another paradox) and don’t ever, ever assume that all you’re hiring your architect for is to get a set of drawings.


Please take the time to take in the rest of the #ArchiTalks conversation:

Marica McKeel – Studio MM (@ArchitectMM)
ArchiTalks: Advice for Working with an Architect

Lee Calisti, AIA – Think Architect (@LeeCalisti)
advice to clients

Lora Teagarden – L² Design, LLC (@L2DesignLLC)
ArchiTalks: Advice for Clients

Collier Ward – One More Story (@BuildingContent)
Trust Your Architect

Eric T. Faulkner – Rock Talk (@wishingrockhome)
Advice List — From K thru Architect

Michele Grace Hottel – Michele Grace Hottel, Architect (@mghottel)
advice for clients

Brian Paletz – The Emerging Architect (@bpaletz)
A Few Reminders

Eric Wittman – intern[life] (@rico_w)
[tattoos] and [architecture]

Emily Grandstaff-Rice – Emily Grandstaff-Rice FAIA (@egrfaia)
Changing the World

Drew Paul Bell – Drew Paul Bell (@DrewPaulBell)
Advice for Clients

Jeffrey Pelletier – Board & Vellum (@boardandvellum)
Questions to Ask an Architect in an Interview: Advice for Clients

Samantha R. Markham – The Aspiring Architect (@TheAspiringArch)
Dear Client,

Kyu Young Kim – J&K Atelier (@sokokyu)
Advice for Clients

Nisha Kandiah – ArchiDragon (@ArchiDragon)
Advice for clients

Rusty Long – Rusty Long, Architect (@rustylong)
Advice for Clients

Keith Palma – Architect’s Trace (@cogitatedesign)
Advice 4 Building

Mark Stephens – Mark Stephens Architects (@architectmark)
Advice for Clients

Gabriela Baierle-Atwood – Gabriela Baierle-Atwood (@gabrielabaierle)
What I wish clients knew

About Jeff Echols

Jeff Echols is the creative Storyteller for Award-Winning architecture firms and the Social Media Campaign Manager for industry professionals. He is a graduate of Ball State University with over 20 years’ experience in the marketing departments of firms ranging from three to three thousand employees.

Jeff spends countless hours studying, developing and implementing strategies for insuring marketing success for Architects and other business owners in the online arena. He documents the good, the bad and the ugly in Social Media at Architect of the Internet and speaks about Conquering Social Media in venues ranging from the Board Room to the Convention Stage.


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