Jeff Echols Architect of the InternetIs Social Media “for real”?


Can Architects really find more work through Social Media Marketing?


Hello, my name is Jeff Echols. Welcome to Architect of the Internet.


I’m here to tell you that Social Media IS real.


I’ve been working in the Digital Marketing space since 2006; long before Facebook was available to anyone but college students.

The one accomplishment I’m most proud of is the fact that I developed and executed a Social Media strategy for a small, startup Architecture firm in Indianapolis. That strategy can be directly attributed to over $4.25 Million in construction. Not bad for a little three-man firm that started from scratch!


I know that when people talk about “successful” Social Media you hear a lot about companies like Coca Cola and Red Bull and Starbucks.

Let’s be honest; for most of us those companies are hard to relate to. They have Marketing Departments, Social Media Teams … even Marketing Budgets.

You may not have any of that.



How can you, the Architect with no Marketing Budget (let alone a Social Media Team) leverage your time and creative talents with Social Media?

That’s why I’m here.

  • I’ve asked that question.

  • I’ve struggled with the time management issues.

  • I’ve dabbled on the Social Networks.

But more importantly,

  • I’ve learned how to focus and strategize and succeed.

I’ve realized that not only can you find more work through Social Media Marketing, but you can find the right kind of work; your perfectly matched, better educated, higher paying Ideal Client through Social Media Marketing.



I created Architect of the Internet because I saw a need. I recognized that Architects struggle with Marketing. I knew that Social Media Marketing was a mystery to many small business owners.

I created Architect of the Internet with a dedication to helping Architects succeed at the business of Architecture through Social Media Marketing.

Whether you’re new to the online arena, you’re ready to launch your first campaign or you’re expanding your platform I am here to help you make sense of the ever-changing geography of the Social Media landscape.

If you need to learn how Architects can be successful through Social Media; if you need useful tips, valuable updates and engaging conversation, then I created Architect of the Internet for you.

Enjoy my posts but also sign up for my email newsletter. It’s the place where I’ll share those useful tips and valuable updates that you won’t find here and where we can engage more in-depth conversation.


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Let me know how I can continue to help you be more successful online. I look forward to getting to know you and your work better.


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